In March, Facebook announced that it would soon allow video ads to automatically play on your News Feed.
The new feature, which seems to do a lot for the Facebook’s advertising
clients and very little for its users, is slated to roll out in late
April, and has already begun to appear for many.
Here’s a guide to nipping it in the bud:
1. Login to Facebook. Once
you’re in and can see your news feed, click on the arrow on the
upper-right hand corner of the screen.
2. Select Settings in the drop-down menu.
You’d think that would take care
of it, but you’d be wrong. As the fine print above tells us, Facebook
just so happened to make your web Settings for this feature completely
separate from those of your mobile app. Just in case you like to see ads
that automatically play in your phone but not on your PC. Its
consideration is touching.
Turns out that there’s no actual
way you can shut off auto-pay ads on your phone. This is probably
because Facebook is betting big on mobile advertising, and wants to
profit from as many eyeballs (your eyeballs) as possible. I’ve reached
out to Facebook to get their reason.
In the meantime, the best you can do is adjust your phone’s settings
so your phone will only auto-play advertisements when it’s connected to
Wi-Fi so that your data plan won’t take a hit.To do that on iOS, go to Settings, scroll down and select Facebook.
Select Settings.
And there you have it folks. It would be nice if Facebook made this whole thing a little easier, wouldn’t it?
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